Landpower begins trading today at its new state-of-the-art agricultural hub in Forrestdale, Perth. This confirms its commitment to a strong agricultural future in the region, creating efficiencies and allowing Landpower to deliver a better product, customer experience, and service to local farmers and contractors.
The new building houses a regional support office, training facility, and parts distribution centre that reflects the developing world of agricultural technology and comes as Landpower heads into their fiftieth year in business in 2025. “It’s bringing the best of a family-owned NZ business and the latest agricultural machinery together in a facility designed to help support our local customers,” says Landpower CEO, Richard Wilson.
While some businesses are conserving funds and making tough decisions, Landpower owner Herby Whyte has kept his founding philosophy. Since his days farming in Southland, New Zealand, Herby has consistently invested back into his company. This new building represents the next phase of his investment.
With rising global population, shrinking farmland areas and increasing demand for food, farmers are turning to advanced agricultural equipment to boost productivity and optimise their resource use. The trend is fueling the growth of the agricultural equipment market as large-scale farming operations create demand for high-capacity and efficient agricultural equipment.
The agricultural sector is undergoing a significant transformation. The development of autonomous tractors, AI-powered equipment, and sensor-based technology are changing farming practices. The market is witnessing a growing demand for machinery that promotes both efficiency and sustainable farming, focused on reduced fuel consumption and soil conservation.
“Farmers require access to after sales parts, service and support provided by specialists when they need it most. That is what keeps farm machinery operating at peak efficiency throughout the year, especially during harvest, seeding and other busy periods,” says Ken Paolini, General Manager – Western Australia. Ken was appointed late 2023, to focus on growing Landpowers’ presence in the region.
The agricultural sector is significant in Western Australia. “It made sense for us to have a parts distribution centre and support office here, where we can support our clients right across the state,” says Ken. “We are located in the centre of our territory and have easy access to major highways to move out of the metro area quickly.”
The parts distribution centre will hold more than 11,000-part lines and continue to grow to meet the needs of our customers. With everything under one roof, this creates a huge amount of synergy. Since July, staff from both New Zealand and Australia have assisted to setup and unpack five containers, approximately 6,000 imported part lines.
The Forrestdale agricultural hub, will support the Western region in facilitating, sustaining, and promoting business activity to help secure a sustainable employment base and a strong economic future.
Landpower, a leading distributor of agricultural machinery, has been operating across both sides of the Tasman since 1974 and is the backbone of the CLAAS Harvest Centre retail dealership. Through their partnerships with world-class machine manufacturers GRIMME, CLAAS, Amazone, JCB and Vaderstad they offer integrated machinery solutions that include combine, forage and potato harvesters, tractors, hay and forage equipment, spreaders, sprayers, and tillage tools to specifically meet the needs of our Australasian market conditions.